Col. Mark A Lockwood founded this site in order to help people gain higher selling prices for there goods.
The Col. is a licensed auctioneer, practicing in the USA. The idea for this site and the book that was written before the sites creation, came about through peoples questioning of his practices and abilitys to gain high profits consistantely through online auctions.
One of the first online auction sites used by the Col. was EBay, and is still used today by him. The Col. feels he has a responsibility to his clients to gain the highest selling price possible for there goods. He has stated many times that selling 2 identical items on the same day to the same people, is all down to the offering.
Over the last 10 years or so of using online auction sites the Col.has found that presentation, plus a combination of other factors can mean the difference between getting a mediocre value for the goods or a top dollar selling price.
"My customers want the best possible value for their goods. It is my responsibility to get that for them. If I know I can sell a item for more money on an online auction site than I can at a live auction I will tell them. At the end of the day I am still getting my commission and the extra mile I go to gain the highest market value for an item for my customers keeps them coming back time and time again." Col. M. A. Lockwood
Why is it that he is able to sell the same items as other sellers on line yet gain a higher selling price? The reason is, how he presents his online auction items. When you sell an item on line you have to remember to include all the little bits that most people miss. These small points encourage buyers to pay that bit higher purchase price for the satisfaction they are dealing with a professional.
Now you can put forth the same high profile image for selling at online auction site, using the same techniques as Col. Lockwood.
Due to Col. Lockwood having been active in the auction market place he is in the ideal situation so spot market trends and to some extent predict what is going to be hot sales items in the near future.
